Agency: Zero Billion
Industry: Interior Design & Landscaping
Location: Amsterdam, Netherlands
Objective: Establish Studio Verde as Amsterdam’s premier biophilic design authority, amplify premium project acquisition, and systemize client engagement in a competitive luxury interiors market.
Overview
Studio Verde, Amsterdam’s visionary interior design and landscaping studio, had earned acclaim for its transformative biophilic spaces. Yet, despite artistic excellence, the studio struggled to translate creativity into consistent growth, relying on sporadic referrals and undervalued project fees. Zero Billion reimagined Studio Verde’s brand narrative and operational infrastructure, delivering €72K monthly revenue (132% growth), 60+ qualified leads monthly, and 74% proposal-to-close rates within four months—solidifying the studio as the Netherlands’ most sought-after design transformation partner.
Challenges
Studio Verde’s challenges mirrored the paradox of many creative firms: exceptional artistry stifled by operational gaps. The studio’s brand messaging, centered on aesthetics alone, failed to communicate the lifestyle value of its eco-conscious designs, attracting budget-conscious clients ill-aligned with its vision. Manual inquiry management led to 60% lead attrition, while a visually stunning but functionally flawed website converted only 22% of visitors. Compounding these issues was pricing misalignment—clients perceived services as decorative rather than investment-worthy, resulting in protracted negotiations and eroded margins.
Solution
Brand Repositioning & Digital Ecosystem Revamp
Zero Billion redefined Studio Verde’s identity around “Architects of Biophilic Transformation”—a narrative fusing sustainability, wellness, and timeless elegance. The website became a dynamic storytelling hub, featuring immersive 3D project walkthroughs, client lifestyle films, and transparent pricing frameworks. Trust-building elements like BREEAM certifications and client video diaries underscored premium positioning, while AI-driven booking tools streamlined discovery calls.
Precision Audience Targeting
Machine learning optimized Google and Pinterest campaigns for high-intent searches like “luxury sustainable interiors Amsterdam” and “biophilic garden design Netherlands.” Geo-targeted ads near premium property developments and eco-conscious communities achieved a 6.1x return on ad spend, while retargeting sequences recaptured 45% of abandoned inquiries with tailored sustainability impact reports.
Client Retention Architecture
Automated workflows prioritized high-value renovation leads via AI-driven scoring, triggering personalized follow-ups with project timelines and material samples. The “Verde Collective” loyalty program offered priority scheduling and exclusive access to artisanal material upgrades, fostering a 38% increase in client referrals and repeat engagements.
Premium Service Monetization
A tiered service architecture elevated project value:
- Design Discovery Workshops positioned as lead magnets for ideal clients.
- Full-Space Transformation Packages (€12K+) bundled 3D visualization and eco-certified material selections.
Eco-Material Upgrades added 22% to average project value, framed as wellness investments rather than costs.
Results
The collaboration generated €72K monthly revenue within four months, driven by a 67% increase in average project size (€7,200 to €12,000). Qualified leads surged to 60+ monthly inquiries (from 15–18), with 53% converting to consultations and 74% closing as premium projects. Operational efficiency improved dramatically, with administrative tasks reduced by 70%, allowing the team to focus on creative execution.
“Zero Billion transformed us from Amsterdam’s best-kept secret to its design authority. Their systems attract clients who value vision over vanity—clients who see our work not as a cost, but as a lifestyle investment. We’re scaling artistry without compromise.”
— Jasper van Rijn, Founder & Creative Director, Studio Verde
Zero Billion’s fusion of biophilic storytelling, operational automation, and eco-luxury positioning propelled Studio Verde past aesthetic competitors. By replacing manual chaos with client-centric systems, the studio now commands premium fees while delivering transformative spaces—proving creativity and scalability thrive when strategy aligns with purpose.