Agency: Zero Billion
Industry: Automotive (Premium Pre-Owned Vehicles)
Location: Stuttgart, Germany
Objective: Establish AutoLux as Stuttgart’s premier destination for discerning pre-owned car buyers by optimizing digital presence, maximizing advertising ROI, and creating a seamless end-to-end customer journey.
AutoLux, Stuttgart’s trusted purveyor of premium pre-owned vehicles, had built a reputation for exceptional quality and service. Yet, despite its curated inventory and expert staff, the dealership struggled to differentiate itself in a market dominated by national chains and digital marketplaces. Zero Billion was engaged to revitalize AutoLux’s digital ecosystem, refine its customer acquisition strategy, and unlock the full potential of its high-margin services. Within three months, the partnership delivered 43 vehicles sold (surpassing targets), a 60% increase in website traffic, and 35% revenue growth—establishing AutoLux as Stuttgart’s fastest-growing premium pre-owned dealership.
Challenges
AutoLux faced a range of significant challenges in Stuttgart’s highly competitive auto market.
Brand Obscurity
AutoLux struggled with an undifferentiated brand presence that failed to successfully communicate its premium certifications and high-end, white-glove service. As a result, the company was unable to stand out in a congested marketplace filled with legacy dealerships as well as new online disruptors.
Digital Invisibility
The company’s outdated website and poor SEO efforts left it only partially visible on the web. With no credible visitors making it to their site, AutoLux was sacrificing significant online opportunities to connect with potential clients actively searching for premium car services.
Lead Leakage
Even the traffic that did reach the site wasn’t converting. A clunky, poorly optimized user experience meant that only 12% of users converted—resulting in a loss of potential leads.
Advertising Waste
Tied to a large marketing budget, 65% of ad spend went to waste on untargeted, underperforming campaigns. Without proper segmentation and tracking, much of that investment never yielded tangible business results.
Solution
To fight back against AutoLux’s issues, Zero Billion introduced a overall change that stressed brand positioning, digital innovation, focused marketing, and customer lifecycle optimization.
Brand Repositioning & Digital Ecosystem Revamp
We rebranded AutoLux as “Stuttgart’s Most Trusted Premium Pre-Owned Experience” with a bold and genuine brand narrative that would resonate with the local market. The website was completely rebuilt with features such as immersive 360° car walkarounds, AI-powered suggestions, and instant financing calculators—creating a high-converting and engaging experience for users. We also employed trust-building architecture across the website, including certified inspection reports, dealer awards, and verified buyer reviews to ensure credibility at every point of customer journey.
Precision Targeting of Audiences
Zero Billion utilized a hyper-targeted advertising model that resonated with high-intention buyers. Strong, transactional keywords such as “certified pre-owned Porsche Stuttgart” were employed in targeted paid search campaigns with a 10% click-through rate—three times the industry norm. Dynamic retargeting advertisements showcased cars that users had previously browsed, coupled with exclusive test drive offers, with high re-engagement and conversion rates.
Client Retention Architecture
To drive long-term value, we launched a behavior-based nurturing system that initiated auto SMS and email campaigns with service reminders and trade-in offers. The program lifted repeat business by 28%. We also launched “AutoLux Black,” an upgraded membership plan offering tiered rewards like priority service and early access to premium vehicle inventory to loyalty customers.
Premium Service Monetization
We provided value-added service bundles at the point of sale, coupling extended warranties, premium detailing, and concierge delivery to increase average order value. Virtual appointments with live video consultations by sales professionals also represented 22% of total sales, demonstrating the success of digital-first engagement.
Results
Sales Performance
AutoLux sold 43 cars in just 90 days—twice its previous sales volume of less than 20 units. The surge not only signaled a dramatic turn-around but also beat the expected sales targets by an astonishing 38%.
Digital Transformation
The revamped online space triggered a 60% increase in web traffic. Customers also engaged more deeply, spending 45% more time viewing listings, services, and interactive features—a sign of increased buyer interest and confidence.
Revenue Impact
The enhanced user experience, precise targeting, and value-added bundles resulted in a 35% boost in overall revenue. Additionally, average transaction value grew by 28%, driven by upsells such as extended warranties and concierge service.
Operational Efficiency
Automation and better sales processes considerably reduced the lead response time—down from falling behind 48 hours to an impressive 2.3 hours. This gain
“Zero Billion didn’t just improve our marketing—they redesigned our entire customer experience. Their strategic approach delivered more qualified buyers in three months than we’d seen in years, all while cutting our wasted ad spend by 60%. This transformation has reshaped AutoLux’s future.”
— Hans Müller, Managing Director, AutoLux
Zero Billion’s data-driven reinvention of AutoLux’s digital and operational infrastructure demonstrates how traditional automotive retail can thrive in the digital age. By combining hyper-local precision targeting with premium customer experiences, the dealership now operates as a self-sustaining sales engine—proving that even in established industries, strategic innovation creates category leaders.