Agency: Zero Billion
Industry: Residential & Commercial Roofing Services
Location: Belgium
Objective: Transform an unknown startup into Belgium’s most sought-after roofing provider, achieving €1.8M in revenue within six months while commanding premium positioning in a commoditized market.
Scaling Rainbow Roofing launched as an ambitious challenger in Belgium’s saturated roofing sector, where decades-old competitors dominated through brand recognition rather than superior service. Despite offering exceptional craftsmanship and rapid response times, the company struggled to escape the “just another roofer” perception. Zero Billion was engaged to architect a complete market repositioning, deploying precision digital strategies and automated sales systems that would propel Scaling Rainbow Roofing from obscurity to market leadership. The six-month collaboration yielded extraordinary results: €1.8M in revenue, a 35% increase in conversion rates, and category-defining local search dominance that established the company as Belgium’s roofing innovator.
Challenges
Scaling Rainbow Roofing confronted systemic barriers to growth. The brand lacked visual distinction or compelling narrative to challenge entrenched competitors. Marketing efforts generated volume without quality—72% of leads proved unqualified, straining sales resources. Premium service packages failed to command appropriate price premiums, trapped by market perceptions of roofing as a price-driven commodity. Digitally invisible for critical searches like “emergency roof repair [City],” the company missed high-intent opportunities. Manual operations created fatal inefficiencies, with 40% of leads going uncontacted due to disorganized follow-up processes.
Solution
Brand Revolution & Digital Transformation
Zero Billion redefined Scaling Rainbow Roofing as “Belgium’s Roofing Vanguard,” replacing transactional repair messaging with technology-powered protection narratives. The agency created a cutting-edge digital platform featuring AI damage assessment tools, live project tracking, and drone-assisted roof visualizations—increasing perceived value by 60% while establishing instant credibility.
Surgical Audience Targeting
Machine-learning optimized Google Ads targeted urgent-intent keywords like “hail damage roofing specialist” and “heritage roof restoration Belgium.” Hyper-local Facebook campaigns focused on neighborhoods with aging housing stock achieved 27% lower cost-per-lead than competitors while delivering premium-quality leads.
Automated Client Journey
Weather-triggered SMS sequences (e.g., pre-storm inspection alerts) and dynamic pricing offers boosted repeat business by 45%. A reinvented CRM pipeline prioritized high-value commercial leads, slashing response times from 48 hours to under 90 minutes—a critical advantage in emergency scenarios.
Local Market Conquest
An aggressive local SEO offensive captured 25+ “roofing near me” rankings through optimized GMB profiles and community backlinks, generating 43% of all leads within 90 days. Strategic schema markup made Scaling Rainbow Roofing the most visible contractor in its territories.
Premium Service Reinvention
Commercial offerings became “Total Protection Systems” bundling drone inspections with 24/7 emergency response. Partnerships with property managers positioned these as essential safeguards rather than discretionary purchases, ultimately driving 68% of total revenue from high-margin contracts.
Results
The Zero Billion partnership delivered transformational outcomes that redefined Scaling Rainbow Roofing’s market position:
- €1.8M revenue generated within six months
- #1 rankings for 18+ local roofing keywords
- 45% increase in repeat business through automated nurturing
- 15 hours/week saved in operational efficiencies
- 230+ verified five-star reviews establishing category leadership
“Zero Billion engineered our market revolution. They transformed us from an unknown startup into Belgium’s most recommended roofing company—not through gimmicks, but by fundamentally rethinking how roofing services should be positioned and delivered. The €1.8M revenue milestone proves their approach works.”
— Boy-Dean Van De Velde, Founder, Scaling Rainbow Roofing
Zero Billion’s partnership with Scaling Rainbow Roofing demonstrates how strategic vision and executional precision can overthrow incumbents in even the most traditional sectors. By recasting roofing as a technology-enhanced protection service rather than a commoditized trade, and by dominating hyper-local demand generation through data-driven marketing, Scaling Rainbow Roofing achieved in six months what typically requires years of market penetration. This case study establishes that category leadership belongs not to those who simply do the work, but to those who redefine how the work is perceived—proving that even in earthbound industries, visionary positioning paired with operational excellence can create extraordinary market value. With its new systems and positioning, Scaling Rainbow Roofing is now poised to expand its European revolution.