Agency: Zero Billion
Industry: Luxury Beauty & Skincare
Location: Lisbon, Portugal
Objective: Transform a boutique salon into a premium luxury brand, systematize client acquisition, and eliminate reliance on discount-driven walk-ins in Lisbon’s competitive beauty market.
Lush Glow Studio, a Lisbon-based sanctuary specializing in high-end facials, lash lifts, and bridal beauty, had cultivated a niche following through Instagram and referrals. Yet, despite its artistry, the salon struggled with erratic bookings, price-sensitive clients, and manual operations that stifled growth. Zero Billion reengineered LushGlow’s brand, digital ecosystem, and client journey, delivering 307 monthly clients (156% growth), €48K in revenue, and 64% rebooking rates within four months—establishing the studio as Lisbon’s most sought-after luxury beauty destination.
Challenges
Lush Glow’s challenges mirrored those of many boutique salons: inconsistent revenue from weekend-driven demand, a client base skewed toward discount seekers, and a fragmented digital presence that failed to reflect its premium services. Manual booking systems scattered across DMs and outdated forms led to client drop-offs, while reliance on promotional platforms eroded profit margins. Compounding these issues was an inability to communicate the salon’s unique value, leaving it indistinguishable in a crowded market.
Solution
Brand Repositioning & Digital Ecosystem Revamp
Zero Billion redefined Lush Glow’s identity around “Luxury Skin & Beauty, Done Your Way”—a narrative positioning the studio as a curator of personalized transformations. The website was rebuilt as a visual journey featuring cinematic service previews, client glow-up timelines, and seamless mobile booking. A cohesive visual identity, from Instagram grids to post-treatment follow-ups, reinforced premium sophistication.
Precision Audience Targeting
Hyper-local Google and Facebook campaigns targeted women within a 7 km radius searching for “luxury facials Lisbon” and “bridal beauty experts.” Geo-fenced ads near high-end spas and wedding venues achieved a 4.8x ROAS, while retargeting sequences recaptured 58% of abandoned bookings with tailored aftercare guides.
Client Retention Architecture
Automated workflows streamlined the entire client journey: WhatsApp confirmations, pre-appointment skincare tips, and AI-driven rebooking nudges post-service. A “Glow Circle” loyalty program rewarded repeat clients with exclusive access to VIP memberships and seasonal beauty masterclasses.
Premium Service Monetization
A tiered offering ladder was introduced:
- Free Skin Diagnostic: Lead magnet capturing email/SMS opt-ins
- 6-Session Glow Up Plan: €320/month package with progress tracking
VIP Membership: €160/month recurring model with priority booking
Results
The collaboration drove €48K monthly revenue (2.5x growth) through premium positioning and automation. Client retention soared to 64% rebooking rates, while the average ticket size increased by 68% (€95 to €160). Google 5-star reviews surged by 517%, solidifying local authority, and administrative tasks were slashed by 67%, freeing the team to focus on artistry.
“Zero Billion transformed us from a hidden gem to Lisbon’s beauty benchmark. Their systems attract clients who value luxury—not discounts—and our calendar stays full without the chaos. We’re no longer just a salon; we’re a destination.”
— Camila Duarte, Founder, Lush Glow Studio
Zero Billion’s fusion of luxury branding, hyper-local targeting, and client-centric automation propelled LushGlow past seasonal volatility and price-driven competitors. By replacing manual inefficiencies with self-sustaining systems, the studio now thrives as both a premium brand and a beloved community staple—proving that beauty businesses can scale without sacrificing artistry or intimacy.